Samsung is main sponsor of Bijlmer Run: collaboration strengthens unique mix of sport, culture, and community

Samsung proudly announces that it is the main sponsor of the Bijlmer Run, the running event in Amsterdam Southeast that goes far beyond just sport.

Gerben van Walt Meijer, Head of Marketing at Samsung Mobile Benelux, says: “The Bijlmer Run is an inspiring example of how sport, culture, and community come together. At Samsung, we believe in the power of innovation to connect people and get them moving. This collaboration enables us to contribute to a unique experience that not only activates people physically but also brings them together and inspires them. Together with the Bijlmer Run, we want to create an impact that goes beyond the finish line.”

The Bijlmer Run is a movement in which connecting, experiencing, discovering, and moving take center stage, and where sport, culture, and community come together in a unique experience. The organization believes in movement as a powerful engine to inspire people to be healthier, stronger, and enjoy being active. At the same time, the event invites participants to discover Amsterdam Zuidoost: the energy, stories, culture, and hidden gems along the course make every run an experience in itself.

In addition to physical activity, connection is central. The Bijlmer Run brings residents, runners, supporters, partners, and visitors together and builds a strong community. The event allows visitors to experience what makes the Bijlmer so special: the atmosphere, music, the diverse food offerings, and an inclusive vibe where everyone is welcome.

Run. Food. Music. Community.

The Bijlmer Run is an event that you don't just run, but experience.

The collaboration with Samsung aligns seamlessly with this mission. Where the Bijlmer Run gets people moving and allows them to discover, Samsung contributes to enriching that experience with innovation and technology.

Samsung recently announced its three-year partnership with Patta Running Team. Part of this collaboration is the Youngster Project, in which young people, some of whom have never run before, are guided in their preparation for their very first half marathon during the Bijlmer Run.

“Samsung and the Bijlmer Run share the same mission: getting people moving and connecting them. Where we build the community, Samsung enhances the experience with innovation. This collaboration fits perfectly with our vision of sport, culture, and community, and we are proud to build on it together,” says Charita Zandgrond, Founder of Bijlmer Run.

Through this collaboration, Samsung and the Bijlmer Run are jointly committed to strengthening communities, inspiring new generations, and creating meaningful experiences. The combination of sport, culture, and innovation makes this partnership particularly powerful and future-oriented.